Short answer: every paid plan includes a monthly event allowance. If you stay under it, you pay the flat plan price. If you go over, two things can happen depending on a single setting — your tracking either pauses, or the extra events bill at a published per-block rate.
The plan structure
Each Zenovay paid plan is a flat base fee plus a monthly event allowance. Both Pro and Scale start at a 10,000-event base and let you commit to a higher allowance up front (scaling well into the millions) for a better rate than pure pay-as-you-go.
| Plan | Base price | Included events / month |
|---|---|---|
| Pro | $20/mo and up | 10,000 base, scaling up |
| Scale | $90/mo and up | 10,000 base, scaling up |
| Enterprise | Custom | Custom |
The higher bands let you commit to a larger allowance up front for a discount over pure pay-as-you-go pricing. Pick the band that matches your typical month — and turn on pay-as-you-go to absorb spikes.
How pay-as-you-go billing works
Pay-as-you-go is a single on/off toggle in Settings → Usage (the "Extras" card, on paid plans):
- Events above your monthly allowance are billed in blocks of 100,000 events (rounded up — any part of a block counts as a full block).
- The per-block price depends on your plan tier and is shown right there in the toggle's pricing panel (and in the pay-as-you-go pricing article).
- Overages are metered through the billing cycle and charged on your next invoice.
- The Settings → Usage page shows your current month's events, any overage, and the estimated overage cost so far.
Stopping the meter
The pay-as-you-go toggle is itself the safeguard:
- Pay-as-you-go ON — events above the allowance keep flowing and bill at the published per-block rate.
- Pay-as-you-go OFF — tracking simply stops at 100% of the included allowance, and the dashboard shows a banner. You're never charged an overage you didn't opt into.
You can switch between these at any time. There's no commitment.
Why blocks instead of per-event pricing?
Blocks make your invoice predictable. You're billed for whole blocks, not thousands of individual line items, and a small bot-driven spike that nudges you just over a block boundary doesn't turn into a long itemized bill.
Annual discounts
If you commit annually instead of monthly, the base plan price drops by 20% but the included event allowance is the same. Overage rates are unchanged.
Common questions
Can I downgrade mid-cycle? Yes — the change applies on your next billing date. You don't lose access to features you're already using until then.
Do unused events roll over? No. Each cycle resets to your full allowance.
Are GPC-excluded visits counted? No. Visits the tracker excludes (GPC / Global Privacy Control signal honored) never enter your event count.