Natural language queries let you ask questions about your data in plain English. No SQL, no complex filters - just ask.
Info
Ask Zenovay is available on the Pro, Scale, and Enterprise plans. The Free plan does not include AI messages.
What Are Natural Language Queries?
Ask questions like:
- "What's my conversion rate this week?"
- "Why did traffic drop yesterday?"
- "Show me top performing pages"
- "Compare mobile vs desktop conversions"
AI understands and returns relevant data.
How to Use
Open Ask Zenovay
The assistant lives in a persistent Ask Zenovay pill in the bottom-right corner of the dashboard, available on every page.
- Click the Ask Zenovay pill in the bottom-right corner
- A chat panel opens
- Type your question
The clock icon next to the pill opens your recent conversations.
Ask Your Question
Type naturally:
"What was my best traffic day last month?"
Press Enter to send.
View Results
AI returns:
- A direct answer
- Supporting data
- Relevant charts where applicable
Example Queries
Traffic Questions
| Question | What You Get |
|---|---|
| "How many visitors today?" | Visitor count |
| "What's my traffic trend?" | Traffic chart |
| "Where is my traffic from?" | Source breakdown |
| "Top countries this week?" | Geographic report |
Conversion Questions
| Question | What You Get |
|---|---|
| "What's my conversion rate?" | Rate with comparison |
| "How many signups yesterday?" | Goal completions |
| "Best converting traffic source?" | Source analysis |
| "Conversion by device type?" | Device breakdown |
Comparison Questions
| Question | What You Get |
|---|---|
| "Compare this week to last week" | Period comparison |
| "Mobile vs desktop users" | Segment comparison |
| "Organic vs paid traffic" | Source comparison |
| "Homepage vs product pages" | Page comparison |
Investigation Questions
| Question | What You Get |
|---|---|
| "Why did traffic drop?" | AI analysis of causes |
| "What's affecting conversions?" | Contributing factors |
| "Any unusual activity?" | Anomaly summary |
| "What changed recently?" | Recent changes list |
Query Tips
Be Specific
| Vague | Specific |
|---|---|
| "Traffic" | "How much traffic this week?" |
| "Conversions" | "What's my signup conversion rate?" |
| "Performance" | "What's my average page load time?" |
Include Time Frames
| Without Time | With Time |
|---|---|
| "Show traffic" | "Show traffic last 30 days" |
| "Top pages" | "Top pages this month" |
| "Revenue" | "Revenue for Q4" |
Ask Follow-Ups
After an initial answer, keep the conversation going:
- "Break that down by device"
- "Compare to previous period"
- "Why is that?"
- "Show me more detail"
Response Types
Direct Answers
Simple facts:
Q: "How many visitors yesterday?"
A: "You had 1,247 visitors yesterday,
up 12% from the previous day."
Data Tables
Structured information:
Q: "Top traffic sources this week"
A:
| Source | Visitors | % of Total |
|---------------|----------|------------|
| Organic | 3,450 | 42% |
| Direct | 2,100 | 26% |
| Referral | 1,350 | 16% |
| Social | 890 | 11% |
| Paid | 410 | 5% |
Charts
Visual representations:
- Line charts for trends
- Bar charts for comparisons
Analysis
AI explanations:
Q: "Why did conversions drop?"
A: "Conversions dropped 25% yesterday.
Contributing factors:
1. Mobile traffic up 40% (lower converting)
2. Facebook campaign ended
3. New visitors 60% of traffic
Recommendation: Review mobile UX"
Advanced Queries
Comparisons Over Time
Look at how a metric moved:
- "Compare this month to last month"
- "How does this week compare to the same week last year?"
Forecasts
Ask forward-looking questions about your trends:
- "Forecast my traffic for the next 30 days"
- "What does my growth look like over the next quarter?"
Forecasts are estimates based on your historical data, not guarantees.
Query History
Your recent conversations are saved automatically.
- Click the history (clock) icon next to the Ask Zenovay pill
- Browse your recent conversations, grouped by recency
- Select one to reopen it and continue
Query Limitations
Usage Limits
AI messages are limited per plan, counted per user per day:
| Plan | Daily Messages |
|---|---|
| Free | Not included |
| Pro | 20/day |
| Scale | 75/day |
| Enterprise | 300/day |
For details, see AI message limits.
What AI Can Answer
Supported query types include: visitor counts, pageview counts, top pages, top countries, top referrers, top devices, top browsers, conversion and bounce rates, engagement rates, revenue totals, revenue by source, high-value visitors, time-series trends, period comparisons, forecasts, and anomaly explanations.
What AI Cannot Answer
- Questions about competitors
- General knowledge
- Non-analytics topics
Handling Unclear Queries
If the assistant doesn't understand a question, it will ask you to clarify or rephrase.
Best Practices
Start Simple
Begin with basic questions:
- "Show visitors"
- "Conversion rate?"
- "Top pages"
Build Complexity
Then add detail:
- "Show mobile visitors from US"
- "Conversion rate for organic traffic"
- "Top pages by bounce rate"
Use for Exploration
Great for:
- Quick answers
- Initial investigation
- Team discussions
- Client calls
Troubleshooting
Query Not Understood
If the assistant struggles:
- Rephrase simply
- Break the question into parts
- Use specific terms
Wrong Results
If data seems off:
- Check the time range you mentioned
- Verify the metric you asked about
- Confirm you're looking at the right website
Slow Responses
For complex queries:
- Simplify the question if needed
- Try a smaller date range
Daily Limit Reached
If you've used your daily messages:
- Wait until your limit resets
- Upgrade to a higher plan for more messages