Geographic analytics show you where your visitors are located worldwide. This data helps with international marketing, content localization, and understanding your global audience.
Geographic Data in Zenovay
What's Tracked
| Data Point | Availability | Accuracy |
|---|---|---|
| Country | All plans | High |
| Region/State | All plans | Good |
| City | All plans | Approximate |
| Coordinates | All plans (approximate) | Approximate |
City and coordinate accuracy is inherently approximate. It depends on the visitor's network and the underlying geolocation data, not on your plan.
How Location is Determined
Location is determined by:
- IP address geolocation
- Database matching
- Regular database updates
Location accuracy can vary. VPN users, corporate networks, and mobile carriers may show different locations than actual visitor positions.
Viewing Geographic Data
Open your website's dashboard (Domains → your site) and stay on the Analytics tab. The location card has four sub-tabs: Map, Country, Region, and City.
Map
The Map view is a colour-coded world map:
- Shaded by traffic volume
- Hover a country for its details
- Click a country to filter the dashboard to it
Country, Region, and City
Switch sub-tabs to see the ranked breakdown:
- Country — top countries with visitor counts and percentages
- Region — state/province breakdown
- City — city-level breakdown for high-traffic areas
Each row shows the visitor count and its share of the total. Use the metric toggle in the card header to switch between Visitors and Revenue.
Seeing All Results
The card shows the top entries. Click Details at the bottom of the card to open the full, sortable list in a modal.
Using the 3D Globe
The Globe tab provides an immersive geographic visualization:
Globe Features
- Real-time visitor markers
- Country boundaries
- Zoom and rotation
- Visitor trails
Navigating the Globe
| Action | Mouse | Touch |
|---|---|---|
| Rotate | Click + drag | Swipe |
| Zoom | Scroll wheel | Pinch |
| Select | Click marker | Tap marker |
See 3D Globe Guide for more details.
Regional Analysis
Region/State Data
For countries with significant traffic, the Region sub-tab shows:
- State/province breakdown
- Regional visitor counts
- Useful for domestic targeting
Accessing Regional Data
- Open the Analytics tab
- In the location card, select the Region sub-tab
- Review the state/province breakdown
City-Level Analytics
City Data Available
For high-traffic areas, the City sub-tab shows:
- City name
- Visitor count
- Percentage of total
Use Cases for City Data
- Local business targeting
- Event marketing
- Store location planning
- Regional campaigns
City Accuracy Notes
City accuracy varies by:
- Internet infrastructure
- Mobile vs fixed lines
- VPN/proxy usage
- ISP location data quality
Filtering by Geography
You can filter the whole dashboard by location. The quickest way is to click a country directly in the location card (or click a country on the Map), which adds a country filter.
Filter from the Map or List
- On the Map sub-tab, click a country, or
- On the Country sub-tab, hover a row and click its filter icon
- The dashboard reloads scoped to that country
Filter from the Filter Bar
For more control, use the dashboard's Filters bar:
- Open Filters
- Choose a location field (Country, Region, or City)
- Pick an operator, for example is to include or is not to exclude
- Enter the value and apply
Adding several conditions narrows the data further. Each active filter appears as a chip you can remove.
Saved Segments
If you regularly look at the same set of countries, save your filters as a segment so you can reapply them in one click.
- Apply your geographic filters
- Save the current filter set as a segment
- Name it (for example, "EMEA Region")
Saved segments live in the Filters area and can be reapplied any time. See Saved Segments for the full workflow.
Common Segments
- North America
- EMEA (Europe, Middle East, Africa)
- APAC (Asia Pacific)
- LATAM (Latin America)
- EU only
- English-speaking countries
Geographic Performance
Comparing Regions
Compare metrics across regions:
| Region | Visitors | Bounce | Conversions |
|---|---|---|---|
| US | 10,000 | 40% | 300 |
| UK | 5,000 | 45% | 120 |
| Germany | 3,000 | 50% | 75 |
Identifying Opportunities
Look for:
- High traffic, low conversion: improve localization
- Low traffic, high conversion: scale marketing
- High bounce: content/language issues
Localization Insights
Language Signals
Geographic data suggests language needs:
- Spain, Mexico, Argentina: Spanish
- Germany, Austria: German
- France, Canada (Quebec): French
Content Recommendations
Based on geographic data:
- Create localized landing pages
- Adjust pricing by region
- Time email campaigns appropriately
Geographic Compliance
GDPR Considerations
For EU visitors, keep in mind:
- IP addresses are used to derive location and are not stored as plaintext
- Cookie consent requirements
- Where your data is processed
Zenovay's tracker can run cookieless, and location is derived from the IP without storing it in plaintext. For the details of how IPs are handled, see IP Handling.
See GDPR Compliance for the broader privacy overview.
Common Geographic Issues
Unusual Locations
Bot traffic: May show from data centers in unusual locations.
VPN users: Show VPN server location, not actual location.
Corporate traffic: Shows corporate network exit point, often headquarters.
Location Not Available
Some visitors show "Unknown" because:
- New IP ranges not in database
- IPv6 addresses with poor geolocation
- Tor exit nodes
Exporting Geographic Data
Pro PlanGeographic breakdowns are included when you export your analytics data. See Exporting Analytics Data for the available formats and how exports work.