Revenue & B2B Intelligence

Track revenue, identify companies visiting your site, and leverage account-based marketing with B2B intelligence features.

Account-Based Marketing (ABM)

Use Zenovay's B2B company identification to support an ABM motion - see which target accounts visit your site, what they look at, and export the list for sales outreach.

B2B Company Identification

Identify which companies visit your website - see company names, industries, and firmographic details from anonymous visitors.

Company Visit History

View visit history for identified companies - see their visits over time, top pages, locations, devices, and recent activity.

E-commerce Revenue Tracking

Track e-commerce activity in Zenovay using custom events, goals with revenue values, and revenue attribution by source and campaign.

Revenue attribution: how does first-touch vs last-touch attribution differ?

First-touch credits the channel that brought the user in. Last-touch credits the channel that closed the deal. Both are computed; here's when each is useful.

Identified Users & CRM Integration

Connect known users to their analytics data - identify visitors, link them to your CRM records, and track individual journeys. Explore users setup and best practices.

MRR Tracking for SaaS

Track Monthly Recurring Revenue in Zenovay - connect a payment provider to monitor MRR, revenue trends, ARPU, and which traffic sources drive sales.

Setting Up Revenue Attribution

Configure revenue tracking and attribution - connect purchases to traffic sources with step-by-step implementation. Explore revenue setup and best practices.

Revenue by Traffic Source

See which traffic sources and channels drive the most revenue in Zenovay, compare attribution models, and use the data to guide your marketing spend.

Revenue Report Export

Export your Zenovay analytics data - download CSV/JSON, schedule automated exports, and pull revenue figures via the REST API.

Revenue Tracking Overview

Track revenue from your website - connect transactions to traffic sources, campaigns, and visitor journeys. Explore revenue setup and best practices.