Zenovay gives each visitor a value score from 0 to 100. It is a quick read on how engaged and how likely-to-convert a visitor looks, based on their behavior and demographic signals.
What the score is
The score is a single number per visitor, produced by a machine learning model. A low score means a casual, low-engagement visit; a high score means a deeply engaged visitor who looks more likely to convert.
A visitor scoring 80 or above counts as high value: on the Globe, those visitors get a distinct marker so they stand out at a glance.
How scoring works
The model blends two things:
- A demographic baseline (country, operating system, browser, device type, screen size).
- A behavioral score from how the visitor actually browses.
As a visitor accumulates more behavioral data, the model leans more heavily on behavior and less on the demographic baseline. So a returning, highly engaged visitor's score reflects what they do, not just where they're from.
Signals the model uses
| Signal | Example |
|---|---|
| Pages viewed | Multiple pages in a session |
| Session duration | Longer time on site |
| Engagement time | Active time, not idle tabs |
| Scroll depth | How far down pages they read |
| Interactions | Clicks and other on-page actions |
| Return visits | How often they come back |
| Recency | How recently they last visited |
| Key pages | Visits to high-intent pages |
The model also looks for low-quality patterns (for example, very fast page-flipping or near-zero time per page) and scores those down.
Real-time updates
The score is recalculated as the visit progresses, so it rises as a visitor goes deeper into your site and engages more.
Confidence
Each prediction carries a confidence level. New visitors with little data get a lower-confidence estimate; the score firms up as more behavioral data comes in.
Where to see the score
On the Globe
Open your website's dashboard and select the Globe tab. Each visitor marker is sized and colored by value score, so higher-value visitors stand out. Click a marker to open its detail card, which shows conversion likelihood (how this visitor compares to your average, as a +/- vs. average) and an estimated visitor value in dollars.
In Live View
Open your website's dashboard and select the Live View tab to see active visitors in a card grid. Click Watch cursor on a visitor to open the live session view: the side panel includes that visitor's value score (when one has been computed) alongside session duration, pages viewed, time on page, and traffic source. Watch cursor is a Pro and above feature.
Using the score
The value score is a prioritization aid, not a guarantee. Use it to:
- Spot your most engaged visitors as they browse, live.
- Compare which traffic sources and pages tend to bring engaged visitors.
- For B2B, focus attention on high-value sessions and identified companies (see B2B company identification).
Privacy
The score is derived from the same behavioral and technical signals Zenovay already collects for analytics. It does not require personally identifying a visitor: by default the score is computed from anonymous, aggregated behavior. If a visitor is identified (for example, they log in and you send an identify event), the score is associated with that profile.
Visitors covered by your consent and Global Privacy Control settings are handled the same way as the rest of your analytics; Zenovay honours opt-outs at the tracking layer.