URL Match Goals

Pro Plan

URL Match goals fire when visitors reach specific pages. Perfect for tracking thank you pages, confirmations, and content views. In the dashboard, this goal type is labelled Page visit.

Free plans can create up to 3 goals (including Page visit goals). Conversion rates and monetary goal values are available on Pro and above.

When to Use URL Goals

Best for tracking:

• Thank you pages after forms
• Purchase confirmation pages
• Registration complete pages
• Specific content pages
• Download confirmation pages

Creating URL Match Goals

1. 1

   Open the Journeys tab

   Open your website's dashboard, select the Journeys tab, then the Goals sub-tab, and click Add Goal.

2. 2

   Select Page Visit

   Choose Page visit as the goal type (this is the URL match type).

3. 3

   Choose Match Type

   Pick how the URL should match: Exact, Contains, Starts with, Ends with, or Regex.

4. 4

   Enter URL Pattern

   Enter the URL or pattern to match.

5. 5

   Name and Options

   Give the goal a name. Optionally turn on Track monetary value to record revenue per conversion.

6. 6

   Save

   Click Create goal.

Match Types

Exact Match

Matches the exact path only.

Setting	Value
Match Type	Exact
Pattern	/thank-you
Matches	example.com/thank-you
Doesn't match	example.com/thank-you/order

Use for: Specific single pages

Contains

Matches if URL contains the pattern.

Setting	Value
Match Type	Contains
Pattern	thank
Matches	/thank-you, /thanks, /thankyou

Use for: Variations of same page type

Starts With

Matches URLs beginning with pattern.

Setting	Value
Match Type	Starts with
Pattern	/blog/
Matches	/blog/post-1, /blog/category/news
Doesn't match	/about/blog

Use for: Sections of your site

Ends With

Matches URLs ending with the pattern.

Setting	Value
Match Type	Ends with
Pattern	/success
Matches	/payment/success, /signup/success
Doesn't match	/success/details

Use for: Pages sharing a common suffix

Regular Expression

Matches using regex patterns.

Pattern	Matches
/order/\d+	/order/123, /order/456789
\.(pdf|doc)$	Files ending in .pdf or .doc
^/products?/	/product/ or /products/

Use for: Complex matching needs

URL Components

What Gets Matched

Component	Example	Matched?
Path	/thank-you	Yes
Query params	?ref=email	Optional
Hash	#section	Optional
Domain	example.com	No (not needed)

Path Only Matching

Most common approach:

• Just match the path
• Ignore query parameters
• Works across most scenarios

Including Query Parameters

When you need specific params:

Pattern	Matches
/success?source=paid	Only paid conversions
checkout.*utm_campaign=spring	Spring campaign

Common Examples

E-commerce

Goal	Pattern	Type
Purchase complete	/order/confirmation	Exact
Any order page	/order/	Starts with
Cart page	/cart	Exact

Lead Generation

Goal	Pattern	Type
Contact form thanks	/contact/thank-you	Exact
Any form completion	thank-you	Contains
Demo scheduled	/demo/confirmed	Exact

Content Sites

Goal	Pattern	Type
Article read	/blog/	Starts with
Guide download	/guides/	Starts with
Premium content	/premium/	Starts with

SaaS

Goal	Pattern	Type
Signup complete	/welcome	Exact
Trial activated	/dashboard	Exact
Upgrade success	/upgrade/success	Exact

Handling Variations

Multiple Thank You Pages

If you have multiple confirmation pages:

Option 1: Use Contains

• Pattern: thank matches all

Option 2: Create multiple goals

• Goal 1: /contact/thanks
• Goal 2: /signup/thanks

Option 3: Use Regex

• Pattern: /(contact|signup)/thanks

Dynamic URLs

For URLs with dynamic segments:

URL Type	Regex Pattern
/order/12345	/order/\d+
/user/john-doe	/user/[\w-]+
/product/blue-widget-2	/product/[\w-]+

Query Parameter Handling

Ignoring Parameters

Default behavior ignores query params:

• /thank-you matches /thank-you?ref=email
• Simplest approach for most cases

Matching Specific Parameters

Track specific campaign conversions:

/thank-you.*utm_source=facebook

Matches: /thank-you?utm_source=facebook&utm_medium=social

Parameter-Based Goals

Create different goals per parameter:

• Goal 1: utm_source=google → "Google Conversion"
• Goal 2: utm_source=facebook → "Facebook Conversion"

Case Sensitivity

Default Behavior

URL matching is case-insensitive:

• /Thank-You matches /thank-you

Force Case Sensitive

If needed, use regex:

^/thank-you$ (exact, case-sensitive in most regex engines)

Single Page Apps (SPAs)

SPA URL Tracking

For SPAs with client-side routing:

• Zenovay tracks route changes
• Works with React Router, Vue Router, etc.
• Hash-based and history-based routing supported

Configuration

SPA tracking is built-in. Zenovay automatically detects route changes via the History API (pushState, replaceState, popstate). No additional configuration needed.

Virtual Pageviews

Some SPAs need manual tracking:

// When route changes
zenovay('page');

Troubleshooting

Goal Not Triggering

Check pattern:

• Test URL pattern matches actual URL
• Check for typos
• Verify match type

Check page:

• Is tracking installed on that page?
• Does page load in analytics?

Test manually:

• Visit the URL yourself
• Check real-time view

Wrong Pages Matching

If too many pages match:

• Make pattern more specific
• Use Exact match instead of Contains
• Add more path context

Pages Not Found

If pages aren't matching:

• Use Contains for flexibility
• Check for trailing slashes
• Verify regex syntax

Best Practices

Be Specific

Bad	Good
thank	/checkout/thank-you
success	/signup/success

Test Before Launch

1. Create goal
2. Visit the page
3. Verify in real-time
4. Check goal count

Document Your Goals

Keep track of:

• Goal name
• URL pattern
• Match type
• What it measures

Next Steps

• Element Click Goals
• Custom Event Goals
• Set up funnels