Creating Your First Goal

Pro Plan

Goals let you track important conversions on your website. Learn how to create your first goal and start measuring what matters.

What Are Goals?

Goals track specific user actions:

Use Case	Example Goal
Lead generation	Form submission
E-commerce	Purchase completion
SaaS	Account signup
Content	Article read
Engagement	Video watched

Why Track Goals?

Goals help you:

• Measure conversion rates
• Identify traffic sources that convert
• Optimize user journeys
• Calculate ROI
• Attribute revenue

Goal Types Overview

Type	Tracks	Example
URL Match	Page visits	Thank you page
Element Click	Button/link clicks	CTA button
Custom Event	JavaScript events	Form submit

Creating Your First Goal

Goals live on each website's dashboard, in the Journeys tab.

Step-by-Step Guide

1. 1

   Open the Goals view

   Open your website's dashboard, select the Journeys tab, then the Goals subtab.

2. 2

   Add a goal

   Click Add Goal.

3. 3

   Choose Goal Type

   Select the type that matches your conversion (Page Visit, Click, or Event).

4. 4

   Configure Goal

   Enter the specific trigger (URL, element, or event name).

5. 5

   Name Your Goal

   Give it a descriptive name.

6. 6

   Set Value (Optional)

   Assign a monetary value if applicable (Pro and above).

7. 7

   Save Goal

   Save to activate the goal.

Quick Start: URL Goal

The simplest goal type - track visits to a specific page.

Example: Thank You Page

1. Open Journeys → Goals and click Add Goal
2. Select "URL Match"
3. Enter URL: /thank-you or /order-complete
4. Name: "Purchase Complete"
5. Value: $50 (average order value)
6. Save

URL Matching Options

Match Type	Pattern	Matches
Exact	/thank-you	Only that exact path
Contains	thank	Any URL containing "thank"
Starts with	/blog/	All blog posts
Ends with	/success	Any URL ending in "success"
Regex	/order-\d+/	Order pages with numbers

Quick Start: Click Goal

Track when users click specific elements.

Example: CTA Button

1. Open Journeys → Goals and click Add Goal
2. Select "Element Click"
3. Enter CSS selector: #signup-button or .cta-main
4. Name: "CTA Clicked"
5. Save

Finding CSS Selectors

To get the selector:

1. Right-click the element
2. Choose "Inspect"
3. Find id or class
4. Use #id or .class

Quick Start: Custom Event Goal

Track custom JavaScript events.

Example: Form Submission

1. Add tracking code to your form:

document.querySelector('form').addEventListener('submit', function() {
  zenovay('goal', 'signup_form');
});

2. Create the goal in Zenovay:
   • Select "Custom Event"
   • Event name: signup_form
   • Name: "Signup Form Submitted"
   • Save

Goal Configuration Options

Basic Settings

Setting	Description
Name	Display name in reports
Type	URL Match, Element Click, or Custom Event
Trigger	What activates the goal
Active	Enable/disable tracking

Value Settings

Pro Plan

Assign monetary value:

Option	Use Case
Fixed value	Same value every time
Dynamic value	Value from JavaScript
No value	Just count conversions

Dynamic Value Example

Pass a value from your page for Custom Event goals:

// On purchase complete page
zenovay('goal', 'purchase', {
  value: orderTotal
});

Once-per-session counting

Each goal counts at most once per session. If a visitor triggers the same goal twice in one session, only the first completion is recorded, so you don't double-count a single visit.

Testing Your Goal

Before Going Live

1. Test trigger manually

   • Visit the URL / click the element / fire the event
   • Check the goal records a completion

2. Verify in the dashboard

   • Open Journeys → Goals
   • You should see the test completion

3. Check attribution

   • Verify the traffic source is credited

Debug Mode

Enable debug to test:

zenovay('debug');
// Now perform the action
// Check the console for goal events

Viewing Goal Data

Goal Reports

After setup, find each goal's completions, total value, and (on Pro and above) conversion rate in Journeys → Goals on your website's dashboard.

Key Metrics

Metric	Description
Completions	Total goal completions
Conversion Rate	% of visitors converting (Pro and above)
Value	Total goal value

Best Practices

Naming Conventions

Use clear, descriptive names:

Bad	Good
Goal 1	Newsletter Signup
Button Click	CTA - Free Trial Click
Page View	Purchase Complete

Value Assignment

Tips for setting values:

• Use actual revenue for purchases
• Estimate lead value for forms
• Use no value for engagement goals
• Be consistent across similar goals

Common Goals

Lead Generation

Goal	Trigger
Contact form	Form submission event
Newsletter	Email submit event
Demo request	Demo page URL
Content download	PDF click event

E-commerce

Goal	Trigger
Add to cart	Button click
Begin checkout	Checkout URL
Purchase	Thank you page
Create account	Account created event

SaaS

Goal	Trigger
Signup	Registration complete
Trial start	Trial activation
Feature use	In-app event
Upgrade	Upgrade complete

Troubleshooting

Goal Not Tracking

If completions don't appear:

1. Check trigger accuracy

   • URL exact or contains?
   • Selector correct?
   • Event name matches?

2. Verify the tracking script is installed

   • Tracking code on the goal page?

3. Test in debug mode

   • Are events firing?

4. Check the goal is active

   • Not disabled?

Double Counting

Goals already count at most once per session. If you still see duplicates:

• Check for duplicate triggers on the page
• Verify the event isn't firing multiple times

Next Steps

• Learn about goal types
• Set up conversion funnels
• Understand goal attribution