Page-level analytics help you understand which content resonates with your audience and identify opportunities for improvement. This guide covers the page performance metrics in Zenovay.
Where to Find Page Data
Page metrics live on each website's dashboard. Open your website from Domains, then stay on the Analytics tab. The Pages card has four views you can switch between:
- Page — your most-visited pages, ranked by visitors
- Entry Page — the first page visitors saw in their session
- Exit Link — outbound link clicks, grouped by destination domain (see Exit Links below)
- Hostname — traffic grouped by host (useful for multi-subdomain sites)
Click the "view all" control to open the full searchable, sortable list.
Metrics Shown for the Page View
Each row in the Page view lists the page path (for example, /blog/article) with its visitor count and its share of total traffic. Use the toggle above the list to switch the value column between Visitors and Revenue (revenue per page appears when payment tracking is connected to the website).
Hover a row in the Page view to see a detail card with per-page quality metrics:
| Metric | Description |
|---|---|
| Avg. Time | Median time spent on the page |
| Exit Rate | % of sessions that left from this page |
On the Entry Page view, the hover detail card also shows the page's bounce rate (the share of single-page sessions that entered on it), since bounce is an entry-page metric.
Page View Metrics
Page Views
Definition: Total number of times a page was loaded.
- Reloads count as new views
- Each visit to the page counts
- Includes return visits within a session
Time on Page
How It's Calculated
Time on page is derived from the gap between consecutive pageviews in a session: next page timestamp minus current page timestamp.
Limitations:
- The last page in a session may show 0:00
- Single-page sessions show 0:00
- Idle time is included
Interpreting Time on Page
| Content Type | Good | Average | Poor |
|---|---|---|---|
| Blog posts | 3+ min | 1-3 min | <1 min |
| Product pages | 1-2 min | 30s-1 min | <30s |
| Landing pages | 30s-1 min | 15-30s | <15s |
| Documentation | 3+ min | 1-3 min | <1 min |
Improving Time on Page
- Add engaging content
- Include relevant images/videos
- Improve readability
- Link to related content
- Ensure fast load times
Entry Pages and Exit Links
Entry Pages
Definition: The first page a visitor sees in their session.
Use cases:
- Identify landing pages
- Understand entry points
- Optimize first impressions
The Entry Page view in the Pages card ranks pages by how often they start a session.
Exit Links
Zenovay tracks outbound link clicks — the external links visitors click to leave your site. Switch the Pages card to its Exit Link view to see these clicks grouped by destination domain.
Interpreting exit links:
- A high count to a partner or payment domain is often expected
- Investigate unexpected outbound destinations
Exit Rate
Exit Rate = Exits / Page Views × 100
A high exit rate means visitors often leave the site from this page. Hover a row in the Page view to see its exit rate in the detail card.
Exit vs Bounce
Bounce rate counts only single-page sessions where this page was the entry page; exit rate counts every session that ended on this page.
Page Bounce Rate
Definition
Percentage of visitors who:
- Entered the site on this page
- Left without viewing another page
Page vs Site Bounce Rate
- Site bounce rate: Overall single-page session rate
- Page bounce rate: Specific to visitors entering on that page
Reducing Page Bounce Rate
Analyze Content
Does the page deliver what visitors expect?
Check Load Time
Slow pages cause bounces. Check performance.
Review Design
Is navigation clear? Is content engaging?
Add CTAs
Give visitors clear next steps.
Internal Links
Link to related content within the page.
Finding Specific Pages
The full Pages list (opened from the "view all" control on the Pages card) includes a search box — type a page path to filter the list. You can also sort the list by any column (page, visitors, or revenue) by clicking the column header.
Filtering the Dashboard
The dashboard filter bar lets you scope every metric, including the Pages card, by attributes like country, browser, device, or source. Apply a filter and the Pages view updates to match.
Excluding Pages from Tracking
To stop counting specific pages or paths altogether, use a website's Exclusions settings (open the website's settings and find the Exclusions section). Excluded paths won't appear in your page data.
Content Performance
Blog/Article Analysis
Key metrics for content:
- Average time on page (engagement)
- Bounce and exit rate
- Scroll depth (Pro+, via heatmaps and the scroll-depth view)
Product Page Analysis
Key metrics for e-commerce:
- Time on page
- Exit rate
- Revenue attribution (when payment tracking is connected)
Page Speed
Pro PlanCore Web Vitals are collected per page on the Performance tab of the website dashboard.
Core Web Vitals by Page
Open the Performance tab, then "view all metrics" to see the Core Web Vitals by page table:
- LCP (Largest Contentful Paint)
- CLS (Cumulative Layout Shift)
- INP (Interaction to Next Paint)
- FCP (First Contentful Paint)
- TTFB (Time to First Byte)
Identifying Slow Pages
The table is sortable, so you can rank pages by their slowest metric (for example, highest LCP or worst INP) to find what to fix first.
See Core Web Vitals for details.
Exporting Page Data
Pro PlanOn paid plans you can export your analytics data, and Scale plans can schedule recurring reports. Export and scheduled reports are configured at the workspace level, not per individual page.
Common Page Issues
Pages Not Tracking
If pages are missing:
- Verify the tracking script is present on those pages
- Check the browser console for JavaScript errors
- Make sure the pages aren't in your Exclusions settings
Duplicate Pages
Sometimes the same content appears as multiple rows:
- Query strings can create variations
- Trailing-slash differences can split a path
Zenovay normalizes page paths to a hostname plus path (stripping the query string, hash, and a trailing slash) when ranking pages, which collapses most of these. Truly distinct query-string pages remain separate.
Missing Time Data
Time on page shows 0:00 when:
- It's the last page in a session
- It's a single-page visit
This is expected, not a tracking error.
Best Practices
Regular Page Review
| Period | Action |
|---|---|
| Weekly | Check top pages, new entries |
| Monthly | Review trends, identify winners |
| Quarterly | Content audit, prune low performers |
Optimization Workflow
- Identify high-traffic pages
- Analyze metrics (bounce, time, exits)
- Form a hypothesis
- Make improvements
- Measure impact