Data Retention by Plan

Data retention determines how far back you can view your analytics history. Different plans offer different retention periods.

Retention by Plan

Plan	Retention Period	Can View History From
Free	1 year	Last 12 months
Pro	2 years	Last 2 years
Scale	4 years	Last 4 years
Enterprise	Custom	4 years base, custom available

How Retention Works

Rolling Window

Data retention uses a rolling window:

• Free: Always shows last 1 year
• Pro: Always shows last 2 years
• Data older than retention is deleted

Two-Phase Deletion

When data exceeds your retention period, Zenovay uses a two-phase process:

1. Soft Hide: Data is hidden from your dashboard but remains in our systems
2. Grace Period (30 days): You receive email notifications and can upgrade to recover hidden data
3. Permanent Deletion: After the 30-day grace period, data is permanently deleted

What's Affected

Data That's Retained

Within your retention period:

• Visitor records
• Session data
• Page views
• Events
• Goals/conversions
• Geographic data
• Source/medium data

What's Always Kept

Regardless of plan:

• Account settings
• Website configurations
• Goal definitions
• Segment definitions
• Team structure

What's Deleted

After retention period:

• Individual visitor data
• Detailed session records
• Event-level data
• Granular analytics

Viewing Your Retention

Check Your Plan

1. Go to Settings → Billing
2. View your current plan
3. Your retention period is set by your plan (see the table above)

Check Available Data

1. Open your website dashboard and use the date range picker
2. See how far back you can select
3. Grayed-out dates mean no data is available for that range

Upgrading for More History

When to Upgrade

Consider upgrading if you need:

• Year-over-year comparisons
• Seasonal trend analysis
• Long-term strategy data
• Historical reporting

What Happens on Upgrade

When you upgrade:

• New retention period starts immediately
• Future data stored for longer
• Hidden data within the grace period is automatically recovered
• Data that was already permanently deleted cannot be restored

Downgrade Impact

When you downgrade:

• New retention period applies
• Data older than the new limit enters the soft-hide phase
• You receive email notifications before any permanent deletion
• 30-day grace period applies

Data Export Strategy

Before Data Ages Out

Pro Plan

Export important data before it's deleted:

1. 1

   Set Reminder

   Mark your calendar for regular exports.

2. 2

   Export Your Analytics

   On Pro and above, export your analytics data to CSV or JSON before it ages out. If you manage client sites on Scale, the Agency dashboard's Export tab also lets you set up scheduled, recurring exports.

3. 3

   Connect a Warehouse (Scale)

   On Scale, open a website's settings and use the Warehouse Exports tab to stream daily aggregates to your own S3, BigQuery, or Snowflake destination.

4. 4

   Verify Data

   Check that exports are complete and readable before relying on them.

Export Schedule

Plan	Recommended Export Frequency
Free	Analytics export not included — upgrade to Pro to export
Pro	Monthly
Scale	Quarterly
Enterprise	As needed

Aggregated vs Detailed Data

Detailed Data

Individual records, such as specific visitor sessions, exact page paths, individual events, and precise timestamps.

Aggregated Data

Zenovay also stores pre-aggregated daily statistics (totals and breakdowns) that power the charts on your dashboard. Both detailed and aggregated data fall within the same retention window for your plan — when your window passes, both are removed together.

Free Plan Limitations

1-Year Window

With Free plan:

• Can only see last 1 year
• Month-over-month comparisons available
• Seasonal trend analysis within 1 year
• No multi-year comparisons

Working with 1 Year

Make the most of your data:

• Check analytics regularly
• Upgrade to Pro or higher if you need to export data to keep it beyond 1 year
• Focus on recent trends
• Use real-time monitoring

When 1 Year Isn't Enough

Consider upgrading if you:

• Run monthly campaigns
• Need seasonal comparisons
• Report to stakeholders
• Require compliance records

Enterprise Custom Retention

Enterprise Plan

Enterprise plans offer:

• 4 years base retention with custom retention windows available
• Compliance-specific retention configurations set with your account team

Setting Custom Retention

Contact your account manager to:

• Discuss requirements
• Set retention policy
• Configure data lifecycle

Compliance Considerations

Enterprise retention supports:

• GDPR requirements
• Industry regulations
• Internal policies
• Audit requirements

FAQ

Can I recover deleted data?

During the 30-day grace period after data is hidden, you can upgrade your plan to recover it. Once the grace period expires and data is permanently deleted, it cannot be recovered.

Does upgrading restore old data?

If data is still within the 30-day grace period (hidden but not yet deleted), upgrading recovers it automatically. Data that has already been permanently deleted cannot be restored.

How exactly is the cutoff calculated?

Retention is calculated daily from the current date. For example, "1 year" means data older than 365 days is deleted each day.

Is aggregated data kept longer than detailed records?

No. Pre-aggregated daily statistics and detailed records share the same retention window for your plan and age out together.

Can I delete data before it ages out?

Deleting a website from your dashboard removes its analytics data, and deleting your account removes all of your data. For anything in between (deleting a specific date range, for example), contact support and we'll help.

Best Practices

Plan for Your Needs

Need	Recommended Plan
Basic monitoring	Free
Monthly reporting	Pro
Annual analysis	Scale
Compliance/audit	Enterprise

Regular Data Hygiene

1. Export important data regularly
2. Review retention needs annually
3. Upgrade proactively before you need history

Document Your Strategy

Keep records of:

• What data you've exported
• When exports were made
• Where exports are stored

Next Steps

• Compare subscription plans
• Export your data
• Upgrade your plan