Pro Plan

Funnels visualize how visitors progress through multi-step journeys. Identify where users drop off and optimize your conversion flow.

Zenovay Goals & Funnels tab showing goal completions and value over time. — Goals and funnels live under the Journeys tab, where each goal shows its completions and trend.

What Are Funnels?

Funnels track progression through steps:

Step 1: Homepage       (1000 visitors)
           ↓
Step 2: Pricing        (400 visitors) - 60% drop-off
           ↓
Step 3: Signup         (150 visitors) - 62.5% drop-off
           ↓
Step 4: Complete       (75 visitors)  - 50% drop-off

Key Metrics

Metric	Description
Step conversion	% progressing to next step
Overall conversion	% completing entire funnel
Drop-off rate	% leaving at each step

Creating a Funnel

Funnels live in each website's dashboard, under the Journeys tab.

Open the Journeys tab
Open your website's dashboard, select the Journeys tab, then the Funnels sub-tab.
Start a new funnel
Click Add Funnel.
Name Your Funnel
Give it a descriptive name (e.g., "Checkout Flow").
Add Steps
Define each step in the journey. A funnel needs between 2 and 7 steps.
Configure Each Step
Set the trigger for each step (see below). Drag steps by the handle to reorder them.
Save Funnel
Click Create Funnel to save it.

Defining Funnel Steps

Step Types

Type	Best For
Page Visit (URL match)	Visiting a specific URL
Goal	Completing an existing goal
Custom Event	A custom JavaScript event

Page Visit Steps

Match visits by URL pattern. Choose how the pattern is matched: Exact, Contains, Starts with, Ends with, or Regex.

Step	Match	URL Pattern
Product Page	Starts with	`/products/`
Cart	Exact	`/cart`
Checkout	Exact	`/checkout`
Confirmation	Contains	`/order/confirmation`

Goal Steps

Use existing goals as steps:

Step	Goal
Step 1	"Add to Cart" goal
Step 2	"Begin Checkout" goal
Step 3	"Purchase Complete" goal

Event Steps

Track custom events by name:

Step	Event Name
Step 1	`video_started`
Step 2	`video_50_percent`
Step 3	`video_completed`
Step 4	`cta_clicked`

Common Funnel Examples

E-commerce Purchase

Step	Trigger	Description
1	Page: `/products/`	View product
2	Event: `add_to_cart`	Add item
3	Page: `/cart`	View cart
4	Page: `/checkout`	Begin checkout
5	Page: `/confirmation`	Complete purchase

Step	Trigger
1	Page: `/pricing`
2	Page: `/signup`
3	Event: `form_submitted`
4	Page: `/welcome`
5	Event: `first_action`

Lead Generation

Step	Trigger
1	Page: Landing page
2	Event: `cta_clicked`
3	Page: Form page
4	Event: `form_submitted`
5	Page: Thank you page

Content Engagement

Step	Trigger
1	Page: Blog post
2	Event: `scroll_50`
3	Event: `related_article_clicked`
4	Event: `newsletter_signup`

How Funnels Are Counted

Zenovay funnels are sequential: a visitor enters at step 1 and is counted for each later step only after completing the steps before it, in order. Steps recorded out of order, or that skip ahead, aren't counted toward the funnel. This keeps drop-off rates honest, the count at each step reflects people who actually reached it through the funnel.

Step order isn't fixed once you save it, drag steps by the handle in the editor to reorder them, then save.

Viewing Funnel Data

Open the Journeys tab → Funnels to see your funnels. Use the period selector at the top of the chart to choose the date range the funnel is measured over.

Funnel Visualization

The funnel chart shows:

Each step with its visitor count
Drop-off percentage between steps
Overall conversion rate
A visual bar for each step

Step Details

Hover over a step to see a breakdown for the visitors who reached it, including its top traffic sources and top countries. This helps you spot whether a particular source or region drops off harder at a given step.

Analyzing Funnels

Identify Bottlenecks

Look for:

Steps with unusually high drop-off
Unexpected exits

AI Funnel Health

Pro Plan

Zenovay can generate a short health summary for a funnel, calling out the biggest drop-off point and likely causes based on the per-step device, browser, country, and source breakdown. It can also suggest funnels automatically from the conversion paths it already sees in your data, so you can create the ones that matter with a click.

Track Trends

Switch the period selector to compare different windows and watch how conversion changes:

Week over week
Before and after a change
Seasonal patterns

Optimizing Funnels

High Drop-Off Step

If a step has high drop-off:

Watch sessions for visitors who reached that step (Pro)
Identify friction in the recordings
Analyze heatmaps on that page (Pro)
Test improvements

Slow Step

If progression stalls on a step:

Check page load time
Review content clarity
Simplify the step
Reduce requirements

General Tips

Issue	Solution
High drop-off	Simplify, reduce friction
Slow progression	Speed up, add urgency
Low overall conversion	Review the entire flow

Best Practices

Keep Funnels Focused

Bad	Good
Too many steps (max 7)	3-6 steps
Multiple goals	Single goal
Vague steps	Clear actions

Name Steps Clearly

Bad	Good
Step 1	Homepage Visit
Step 2	Product View
Page	Checkout Started

Start with Key Funnels

Priority funnels:

Main conversion (purchase/signup)
Lead generation
Key feature adoption

Review Regularly

Weekly quick check
Monthly deep dive
After major changes

Troubleshooting

Low Funnel Volume

If a funnel shows few entries:

Check that the step triggers are correct
Verify data is being collected
Expand the date range

Steps Out of Order

If a funnel doesn't count the way you expect:

Remember funnels are sequential, visitors must reach each step through the ones before it
Verify the step triggers
Reorder the steps to match real visitor behaviour

Missing Conversions

If the final step is low:

Verify tracking on the final page
Check for redirect issues
Test the flow yourself

Setting Up Conversion Funnels