The Pro plan is designed for growing businesses that need more than basic analytics. Get powerful features to understand and optimize your website performance.
Pro Plan Pricing
Pro starts at $20/month and scales with your traffic — pricing is volume-based, and you can pay as you go for usage above your included allowance.
| Billing | Starting Price |
|---|---|
| Monthly | $20/month |
Limits & Resources
| Resource | Pro Limit |
|---|---|
| Events per month | 10,000 included (volume-based, pay-as-you-go above) |
| Websites | 5 |
| Team members | 5 |
| Data retention | 2 years |
All Free Features, Plus
Pro includes everything from Free, enhanced with:
Session Replay
Watch recordings of visitor sessions:
- See mouse movements and clicks
- Understand user behavior
- Identify usability issues
- Debug conversion problems
Session replay is privacy-focused: sensitive data is automatically masked. On Pro, recordings are retained for 60 days.
Heatmaps
Visual representations of user behavior:
Click Heatmaps:
- See where users click
- Identify engaging elements
- Find missed clicks
Scroll Heatmaps:
- See how far users scroll
- Optimize content placement
- Improve page structure
Movement Heatmaps:
- Track mouse movement patterns
- Understand attention areas
- Guide design decisions
Error Tracking
Monitor JavaScript errors:
- Automatic error detection
- Error grouping and trends
- Stack traces for debugging
- Browser/device context
- User session correlation
Performance Monitoring
Track Core Web Vitals:
- LCP (Largest Contentful Paint)
- INP (Interaction to Next Paint)
- CLS (Cumulative Layout Shift)
- FCP (First Contentful Paint) and TTFB (Time to First Byte)
- Performance by device, route, and country
Goals & Conversion Funnels
Track what matters:
Goals:
- URL-based goals
- Event-based goals
- Click tracking
- Conversion rate tracking
Funnels:
- Multi-step processes
- Drop-off analysis
- Conversion optimization
First-Party Tracking
Ad-blocker resistant tracking:
- Use your own domain
- Better data accuracy
- Privacy-friendly
- CNAME setup support
Uptime Monitoring
Website availability tracking:
- 24/7 monitoring
- Response time tracking
- SSL certificate expiry alerts
- Alert notifications
- Incident history
Data Export
Get your data out:
- CSV format
- JSON format
- Filtered exports
- Date range selection
API Access
Programmatic access:
- REST API
- Real-time data
- Custom integrations
- Webhooks
Date Comparisons
Analyze trends:
- Period comparisons
- Year-over-year
- Custom ranges
- Percentage changes
City-Level Geographic Data
More precise location:
- City identification
- Regional breakdown
- Local targeting insights
Extended Data Retention
2 years of history:
- Trend analysis
- Seasonal comparisons
- Historical reference
Pro Plan Use Cases
E-commerce Sites
Use Pro for:
- Session replay to see shopping behavior
- Funnels to optimize checkout
- Error tracking to catch issues
- Performance monitoring for speed
SaaS Products
Use Pro for:
- User behavior analysis
- Feature usage tracking
- Error monitoring
- Conversion optimization
Marketing Teams
Use Pro for:
- Campaign performance
- Landing page optimization
- A/B testing support
- Goal tracking
Growing Businesses
Use Pro for:
- Multiple website tracking
- Team collaboration
- Historical analysis
- Data-driven decisions
Pro vs Free Comparison
| Feature | Free | Pro |
|---|---|---|
| Events/month | 10,000 | 10,000 included (volume-based) |
| Websites | 1 | 5 |
| Team Members | 2 | 5 |
| Retention | 1 year | 2 years |
| Session Replay | ❌ | ✓ |
| Heatmaps | ❌ | ✓ |
| Error Tracking | ❌ | ✓ |
| Performance | ❌ | ✓ |
| Goals & Funnels | ❌ | ✓ |
| First-party | ❌ | ✓ |
| Export | ❌ | ✓ |
| API | ❌ | ✓ |
Pro vs Scale Comparison
| Feature | Pro | Scale |
|---|---|---|
| Websites | 5 | 10 |
| Team Members | 5 | 25 |
| Retention | 2 years | 4 years |
| AI Insights | ✓ (20 msgs/day) | ✓ (75 msgs/day) |
| Revenue Attribution | ✓ | ✓ |
| B2B Intelligence | ❌ | ✓ |
| Agency Dashboard | ❌ | ✓ |
| SSO/SAML | ❌ | ✓ |
| Stealth Mode | ❌ | ✓ |
| Query Studio (SQL) | ❌ | ✓ |
| Priority Support | ❌ | ✓ |
Both Pro and Scale use volume-based event pricing — Scale raises your website, team, and retention limits and unlocks the features above.
Getting Started with Pro
Upgrade Your Plan
Go to Settings → Billing and choose the Pro plan.
Set Up Session Replay
Session replay activates automatically. Configure privacy settings as needed.
Create Your First Goal
Open your website's dashboard, select the Journeys tab, then the Goals sub-tab to track conversions.
Enable Heatmaps
Open the Heatmaps tab and select pages to track.
Configure Uptime
Open your website dashboard and select the Uptime tab to set up monitoring.
Pro Plan FAQs
What happens if I exceed my included events?
Pro pricing is volume-based. Usage above your included allowance is billed pay-as-you-go, or you can move up to Scale for higher limits.
Can I track multiple domains?
Yes, up to 5 websites on Pro.
Is session replay privacy-compliant?
Yes, sensitive data is automatically masked, and you can configure additional privacy settings.
Can I downgrade back to Free?
Yes, downgrading takes effect at your billing cycle end.