Downgrading Your Plan

If you need to reduce your subscription, this guide explains how to downgrade and what to expect. Plan changes are managed by the team owner.

How Downgrading Works

When It Takes Effect

Downgrades take effect at the end of your current billing cycle:

You keep current plan features until then
No refund for unused time
The new rate applies from the next billing date

Example Timeline

Current: Scale plan, renews Jan 15 Downgrade: Scheduled to Pro on Jan 5 Result:

Scale access until Jan 14
Pro access starts Jan 15
Charged the Pro rate on Jan 15

How to Downgrade

Open your plan settings
Go to Settings → Billing → Plan.
Open the plans comparison
Click Change Plan to open the plans comparison.
Select a lower plan
Choose the plan you want to downgrade to.
Review the impact
Review what features and limits will change.
Confirm the downgrade
Confirm to schedule the change for the end of your billing cycle.

Review the impact carefully before confirming. Some data may be removed once the lower plan's retention window applies.

Impact of Downgrading

Feature Access

Features not in your new plan become unavailable:

Downgrade	Features Lost
Scale → Pro	Query Studio (SQL), B2B company identification, in-app data export & scheduled reports, agency dashboard, SSO + client portal, warehouse export, stealth mode, advanced audit log, MCP server
Pro → Free	Session replay, heatmaps, error tracking, goals & funnels, A/B experiments, AI insights, REST API
Scale → Free	All paid features

Data Retention

Your data retention may be affected:

Downgrade	Retention Change	Data Impact
Scale → Pro	4 years → 2 years	Data older than 2 years removed
Pro → Free	2 years → 1 year	Data older than 1 year removed
Scale → Free	4 years → 1 year	Data older than 1 year removed

Data outside the new retention window is removed once the downgrade takes effect. Export anything you need to keep first.

Resource Limits

Limits are enforced after the downgrade:

Downgrade	What Happens
Fewer websites	You may need to remove websites until you are within the new limit
Fewer team members	Remove members until you are within the new limit
Lower event allowance	The monthly event limit drops to the new plan's allowance

Preparing to Downgrade

Export Your Data

In-app data export is a Scale feature, and it lives on the Agency page (team owners only). If you are on Scale and plan to drop to Pro or Free, export what you need before the change. On any plan, you can also download your own personal data (profile, websites metadata, team memberships) from Settings → Account. If you have the REST API (Pro and up), you can pull your daily aggregates programmatically.

Reduce Websites

If going below the new website limit:

Go to Domains
Remove the websites you no longer need
Keep your most important ones

Reduce Team Members

If going below the new team limit:

Go to Settings → Team
Remove extra members
Ensure key people remain

Downgrade Scenarios

Scale to Pro

What You Lose:

Query Studio (SQL)
B2B company identification
In-app data export and scheduled reports
Agency dashboard
SSO and client portal
Warehouse export
Stealth mode
Advanced audit log
MCP server

What You Keep:

Session replay
Heatmaps
Error tracking
Goals and funnels
A/B experiments
AI insights (limit drops from 75 to 20 messages per day)
Revenue attribution
REST API

Data Impact:

History reduced to 2 years
Data older than 2 years removed

Pro to Free

What You Lose:

Session replay
Heatmaps
Error tracking
Goals and funnels
A/B experiments
AI insights
REST API

What You Keep:

Core analytics
3D Globe
Live View
Traffic sources
Geographic data

Data Impact:

History reduced to 1 year
Data older than 1 year removed

Scale to Free

Combines both impacts: significant feature and data loss.

Canceling a Scheduled Downgrade

Before It Takes Effect

You can cancel a scheduled downgrade any time before it applies:

Go to Settings → Billing → Plan
Find the scheduled plan change notice
Click Keep Current Plan
Your current plan continues

After It Takes Effect

To return to a higher plan:

Upgrade normally
Features restore once the upgrade is active
Removed data cannot be recovered

Billing Questions

Will I Get a Refund?

No refunds for downgrading mid-cycle. You keep access until the cycle ends.

What About Annual Plans?

For annual plans, reach out to support before downgrading so they can walk you through the options for your remaining term.

Can I Pause Instead?

There is no pause option, but:

The Free plan has no cost
Your data is kept within the Free retention window
You can upgrade again any time to restore features

Alternatives to Downgrading

Reduce Usage Instead

If you are hitting event limits:

Remove unnecessary tracking
Exclude bot traffic
Track fewer pages

Optimize Your Team

If the team limit is the issue:

Remove inactive members
Reconsider who truly needs access

Seasonal Adjustment

If your needs are seasonal:

Stay on a higher plan for your busy season
Downgrade during the quiet period
Budget for the fluctuation

FAQ

When does the downgrade happen?

At the end of your current billing cycle.

Can I downgrade mid-month?

You can schedule it any time, but it takes effect at the cycle end.

Will my data be saved?

Data within the new plan's retention limit is kept. Older data is removed.

Can I undo a downgrade?

Cancel it before it takes effect, or upgrade again afterward.